Microfilm Campaign: Erin Rhyne

When I began exploring ways to translate the hand painted component of Erin’s crowns, I imagined a video vignette with brushes, paint trickling into loose blooms - dancing together in creation. A workspace that blends with nature and what has been created by hand. I wanted to invite Erin’s audience into her world - to transport them into this imaginary playground where her pieces would live. Delicacy, drama, and femininity. She shapes each petal by hand and is so intuitive with her work that I was instantly inspired with ideas.

Directed, Filmed, & Edited by Ale Vidal

Editorial Campaign: Bella Belle

METAMORPHOSIS: A story of liberation told in color. A legacy of resilience that began with our ancestors. Deep within the cocoons that tried to confine us, our color grew as we understood the gravity of our own power.

― Joy Proctor

Creative Director Joy Proctor sought to tell the story of our subject breaking free of her confines and coming into herself. We began to conceptualize the cocoon phase of metamorphosis - the hiding - and imagined her hidden with butterflies and then evolving with the gowns. As our subject began her transformation, her gowns would also evolve in color - no longer blending in, no longer afraid to stand out. And that was the moment we knew we had our story of Metamorphosis.

Directed, Filmed, & Edited by Ale Vidal

Anne Barge SP22 Editorial

Couture millinery meets effortless elegance for a sophisticated yet fashion forward Parisian look. Anne Barge sought out an invigorating editorial experience for their Spring 2022 collection. Filmed in a private estate inspired by European garden structures, the Spring collection came to life with romantic movements and ethereal fabrics caught in sunlight.

Directed, Filmed, & Edited by Ale Vidal